Episode 2

Sneaker Brands “Stay Woke” or Just Bad Marketing

On Episode 2 of Season 2, we answer questions from YOU! 

What do sneaker patents actually do and how or why do they exist? How many can one shoe have? 

18:00 - How has PUMA been so successful in the past 12-18 months?

23:00 - Sneaker Brands Trying To Be "Woke"

31:00 - Augmented Reality Kicks! Virtually try on your sneakers through your phone. Can this ever replace the real thing? 

35:00 - The Future of Revolution-Airs Type Contests (Sean Wotherspoon)

39:08 - YEEZY Sales Grow 600% True or False?

42:40 - The Future of the YEEZY Brand, competing with adidas, Jordan, Nike, PUMA and more.

48:30 - It Takes Time to Become a Success - Does Kanye West have the patience?

53:15 - Nike is in Hot Water Over a New Offensive Air Max Logo & Nike's repeat offensive mishaps with Muslims.

55:30 - Nike Air Bakin History (Tim Hardaway) 

59:59 - What we are excited about right now. What we want to learn right now.

The world of sneakers is growing and we put together Tiffany Beers, Nick Engvall, and Jacques Slade for a new podcast discussing the latest and greatest. Outside The Box covers the latest happenings in all the things that we do from three unique perspectives shaped by nearly three decades of experience.

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Thanks for watching. Subscribe for more.

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►SUBSCRIBE TO NICK: https://www.youtube.com/sneakerhistory

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►SUBSCRIBE TO JACQUES: http://www.youtube.com/user/kustoo

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About the Podcast

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Outside The Box
Sometimes sneakers. Always the conversations that don't fit in the box.

About your host

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Nick Engvall

Nick Engvall has spent over 20 years inside the sneaker industry, building Eastbay's first blog, leading Complex Sneakers as its own channel, and joining StockX as employee #9. He hosts the Sneaker History Podcast, runs The Sneaker Newsletter on Substack, and created Outside The Box as a space for the conversations that don't fit anywhere else. Sometimes those conversations are about sneakers. Usually they end up somewhere more interesting.

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