Episode 4

Falling For Hype: Nike Yeezy 1 vs. Nike Yeezy 2, Foot Locker Invests $100 Million in GOAT, NBA All-Star Sneakers

Published on: 17th February, 2019
On Episode 4 of Season 2 we reveal when we've fallen for the hype, have our first big disagreement about the Nike YEEZYS, discuss the Foot Locker x GOAT partnership, and the problems with NBA All-Star sneaker releases. 3:40 When did we fall for the hype and regret it? 4:10 Is everyone over the Yeezy trend?? 5:10 “I don’t want to show up and ten people have on the same shoes I have on.” - Jacques 5:45 "I fall for my own hype.” - Nick 7:20 “No, this is really cool enough to put up with the pain [of wearing them].” - Nick 8:20 “As an employee…you don’t end up with a collection of 300 pairs of shoes without thinking something is going to be hyped.” - Tiffany 8:40 "I found myself buying shoes I didn’t like.” - Tiffany 9:20 “We all fall for the hype. The brands rely on it.” - Tiffany 10:00 Nike Air Yeezy 1 versus Nike Air Yeezy 2 10:20 “I COMPLETELY DISAGREE!!” - Tiffany 11:25 Teaching Kanye West About The Sneaker Business 12:40 TALK THAT TALK TIFFANY! 13:00 Jacques is biased 15:00 Nick misses the old Kanye 16:30 Making mistakes happens 17:25 Our prediction was wrong 18:15 What happened to the GOAT x Kyle Kuzma deal? 19:30 Do you take three pairs to the gym? 23:00 “I think having an NBA player makes it more legitimate.” - Jacques 23:45 Foot Locker Invests $100 Million In GOAT 24:30 How big is the secondary market for sneakers? 26:00 Breaking down the SNEAKER MARKET vs. RESELL MARKET 33:25 Can Foot Locker take advantage of resale prices now? 36:00 Is there a difference between retail and resale? It’s all sneakers 42:00 The cost of production increases since 2011 45:00 We want to hear from you! 46:40 Jacques aka “The Love Guru” 47:20 All-Star Sneakers - The Energy Has Died 48:00 When the NBA plays versus when amateurs play 48:35 “I’d love to see more crazy shoes.” - Tiffany  49:30 The cadence of sneaker releases in basketball 51:10 A moment of silence 52:00 Where are the superstars in the dunk contest? 56:48 WILL THIS BE TIFFANY’s LAST SHOW? ►SUBSCRIBE TO TIFFANY: www.youtube.com/user/rumblebeersTwitter: twitter.com/TiffanyBeers Instagram: www.instagram.com/tiffanybeers/ ►SUBSCRIBE TO NICK: www.youtube.com/sneakerhistory Twitter: twitter.com/Nickengvall Instagram: www.instagram.com/nickengvall ►SUBSCRIBE TO JACQUES: www.youtube.com/user/kustooTwitter: twitter.com/kustoo Instagram: www.instagram.com/kustoo
Next Episode All Episodes Previous Episode
Subscribe to the Newsletter!

Subscribe to the Newsletter!

A non-sponsored newsletter that covers topics from around the sneaker culture and footwear business that get overlooked by corporate-backed blogs and media outlets.
Show artwork for Outside The Box: Convos With Creators

About the Podcast

Outside The Box: Convos With Creators
Outside The Box Podcast is hosted by Nick Engvall and aims to showcase the creative process and inspire people to turn their passion into career opportunities through conversations with thought-leaders, creators, and entrepreneurs in the sneaker business.
Support This Show

About your host

Profile picture for Nick Engvall

Nick Engvall

Nick Engvall is a writer, content creator, strategist, and consultant, with nearly 20 years of experience in the footwear industry. Nick has helped brands like Stadium Goods, StockX, Finish Line, Complex, Eastbay, and countless others find their voice and niche in the sneaker business. He currently hosts the Sneaker History Podcast, Outside The Box Podcast, and provides consulting services to companies looking to better connect with sneaker enthusiasts.